At the beginning of the 21st century, and especially between 2005 and 2015, coaching had a great boom in Spain. This service, widely recommended in other countries, demonstrated its direct relationship with improving executive performance. Initially, it was more focused on executives and work teams, targeting “soft skills”.
However, the coaching service, even with proven methodologies such as those of the ICF (International Coach Federation), required scheduling appointments well in advance and offering session packages focused on objectives, but not in real-time. This methodology worked well in a time of less market variability and uncertainty, unlike the current VUCA environment (Volatile, Uncertain, Complex, and Ambiguous).
However, since the end of the second decade of this century, and especially after COVID (2020-2021), it became clear that these methodologies were not, and therefore are not, sufficient to meet the dynamic needs of modern employees and executives. In this context, real-time coaching through digital platforms emerges as a superior alternative, not only in terms of accessibility and flexibility but also for its psychosocial and anthropological impact. The issues that affect employees, whether positively or negatively, occur in real time, leaving no room for delay in addressing them.
Why real-time digital coaching?
Real-time coaching offers significant advantages over traditional coaching:
- Immediate Intervention: It allows for immediate intervention, crucial in high-pressure or stressful situations. The cortisol levels in employees during times of crisis affect them in different ways, known as the “3 Fs”: Fight, Flight, or Freeze. Employees can receive support just when they need it, instead of waiting days or weeks for a scheduled session.
- Stress and Anxiety Reduction: This immediacy not only improves the effectiveness of coaching but also contributes to a significant reduction in stress and anxiety in the workplace, converting cortisol into serotonin and dopamine, essential for performance and motivation.
- Continuous Support: It fosters a greater sense of continuous support and accompaniment. Employees and executives view this service as genuine support and a tool for talent retention, far more effective than flexible compensation models or pension plans.
- Accessibility and Flexibility: This approach is continuous, not limited to specific time slots. A good digital coaching service in real-time should also promote digital disconnection to balance work and personal life.
Anthropological Impact of Digital Coaching
Anthropologically, the use of digital technologies for coaching reflects and responds to the transformations in how we communicate and relate to each other. Current generations are accustomed to immediacy and digital interaction. In ancient times, cultures and empires had their own real-time oracles and advisors, who were essential for making decisions that shaped the future of their societies.
Additionally, real-time digital coaching eliminates geographical barriers, allowing employees to access expert coaches regardless of their location. This democratization of access to coaching is a crucial step toward equity in professional development, ensuring that all employees, regardless of their position or workplace, can benefit from high-quality support.
Conclusion
Real-time digital coaching not only overcomes the limitations of traditional coaching but also offers unique benefits that address the psychosocial and anthropological needs of the modern era.
The immediacy, accessibility, and personalization provided by this model are key to improving employee well-being and performance. Inviting companies to adopt this methodology is not just a bet on innovation but an investment in the future of their human capital.
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